Saturday, March 8, 2014

Working In Public Relations: Expectations Vs Reality

FROM BUZZFEED:

Working In Public Relations: Expectations Vs Reality

HOW IS IT 5 P.M. ALREADY?!?
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Expectation: You will have a 9-5 job with the occasional late meeting or phone call.
Reality: Your client has a crisis at 10 p.m. on a Saturday night and you’re expected to handle it. No one cares if it’s your significant other’s birthday.
Working In Public Relations: Expectations Vs Reality
Expectation: At the beginning of each day you will make a to-do list and accomplish most of it by the end of the day.
Reality: Your to-do list is 4 pages long and you couldn’t work on any of it today because your client wanted to rethink the game plan.
Working In Public Relations: Expectations Vs Reality
Expectation: When your client throws a fantastic party you will be able to go and enjoy the event you worked so hard on.
Reality: You just spent 4 weeks calling media to schedule stop-by’s. Now you’re at the event handing people cake.
Working In Public Relations: Expectations Vs Reality
Expectation: You are really good at handling criticism. You prepared yourself for it.
Reality: When that editor told you that your pitch was pathetic and to remove him from any and all lists you felt like you might tear up. But you worked SO HARD!
Working In Public Relations: Expectations Vs Reality
Expectation: By the end of the day you’re so exhausted you’ll be ready for bed and have the most peaceful sleep.
Reality: You woke up 8 times because you thought you heard your email alert.
Working In Public Relations: Expectations Vs Reality
Expectation: You worked with this journalist once before so he will be receptive when you phone pitch him this afternoon.
Reality: Hung up on you.
Working In Public Relations: Expectations Vs Reality
Expectation: You’ll only occasionally need to work extra on the weekends.
Reality: You totally do work on the weekends if only to save yourself extra stress come Monday morning.
Working In Public Relations: Expectations Vs Reality
Expectation: If you make extra pasta tonight you will be able to take yummy leftovers to work tomorrow!
Reality: It’s 3 p.m. and you just realized you didn’t stop to eat lunch.
Working In Public Relations: Expectations Vs Reality
Expectation: You will limit yourself to one cup of coffee, first thing in the morning.
Reality: 4 cups and counting.
Working In Public Relations: Expectations Vs Reality
And finally… Expectation: You will enjoy your job.
Reality: You can’t imagine doing anything else. At the end of the day, getting that piece in the Wall Street Journal makes it all worth it.
Working In Public Relations: Expectations Vs Reality

Thursday, January 30, 2014

State of the Union: The Media Reaction

Interesting analysis of the media reaction to the State of the Union address by measuring Twitter, Facebook, blogs and other online postings.

Posted on in Image & Innovation 
By Tim Kadahl, Solutions Manager and Writer, Universal Information Services

The annual State of the Union speech is part of the political DNA of the United States.  The roots of the address go back to George Washington in 1790.  In modern times, every president since Woodrow Wilson has presented at least one State of the Union in front of a joint session of Congress. 
In the not-too-distant past, reactions to this kind of presidential address would take at least a news cycle (typically a day.)   Columnists, pundits, and editorial boards needed time to think, write, and react.  It’s easy to forget in 2014 that newspapers don’t appear out of thin air and that it takes dozens of people to put a TV newscast together.

Today’s news cycle is simple to describe – it’s now and it never ends.  With that in mind, measuring the national and global reaction to a State of Union address happens while the speech is still being given.  Twitter, Facebook, blogs and other online posting can show which message points did or did not resonate.  

The following chart illustrates which of the president’s key issues generated the most media attention. It illustrates “share of voice” from the global media landscape in the hours immediately before and after the #SOTU address.  The chart:

Image of State of the Union: The Media Reaction

(analysis covering 24 hours prior to 11am CDT, 1/29/14)
Source: Universal Information Services

Wednesday, November 20, 2013

Instead of Black Friday, how about Giving Day?


A new national tradition can help celebrate the power, passion of philosophy
Brattleboro — Rather thanBlack Friday,” how about declaring the day after Thanksgiving as “Giving Day,” a day to encourage philanthropy?
This simple idea associates charitable giving and the celebration of philanthropy with our national holiday. All Vermonters would be encouraged to offer assistance to those in need, in whatever way they might be able to do so.
Recent disasters have proven that lending support to those in need is an important part of our Vermont tradition and the American tradition. The holiday season provides an occasion to remind us of all that we have to be grateful for, and it should also serve to remind us to continue to be aware of the needs of others who might be struggling and might find themselves in need of assistance.
As Vermonters already know, we can help others in many ways: donations of funds, food or individual help; giving of our time to individuals or groups struggling to meet their daily needs; and volunteering service to nonprofit and community organizations to assist their efforts.
Giving Day, a day when people across the state can celebrate the power and passion of their philanthropy, gives us an opportunity to think about what is important to us and how we can give.
We can give to a cause that means something to us: an issue that our passion connects to, a community need that tugs at our heartstrings, an organization we know that does good work.
* * *
You can participate in Giving Day by:
• Making a Giving Day commitment to support your favorite cause with a gift of time or money.
• Celebrating Thanksgiving! Whether it’s in quiet, personal conversations, a rousing ’round-the-table discussion, or an eloquent toast, take a moment to talk about issues that matter to you and your Giving Day commitment — and encourage others to do the same.
• Building a new tradition by encouraging others to celebrate Giving Day.
• Making a Giving Day commitment to support your favorite cause with a gift of time or money.
• Expressing your values, compassion, and passions with friends and family by discussing ways in which to support the causes that matter to you. Have a dinner party to discuss what you can do collectively to make a difference in your community.
• Teaching your children about giving by agreeing on a family gift to a nonprofit, or through activities that teach giving.
• Planning your legacy by creating your will.
• Gathering with friends to create a giving circle where you decide on a group gift that leverages your individual donations into one large one.
• Investigating the Vermont Community Foundation  whose staff can offer you information about local nonprofits and suggest ways to get philanthropically involved.
• Signing up for a regular volunteer opportunity.
• Serving on a nonprofit board. Bring your knowledge and know-how to help guide a local nonprofit. Check out your local United Way for organizations looking for board members.
* * *
This holiday season, we have much to be grateful for and, with the downturn in the economy, we also know that giving is more important than ever. Help is needed more when times are harder. The best reason to give in a down economy is because that’s when it does the most good.
The same slump that makes it harder for some to keep up their charitable giving makes it harder for others to put food on the table and keep hope in their lives. Hard times strain families at every seam. Charitable giving helps keep them from coming apart.
Giving Day provides everyone — those directly in need and those who want so much to help — with a concrete action that makes the world a better place. We can talk with friends and family about the things we care about, the causes we support, and what we want for the future.
By starting small — gathering with relatives to volunteer or joining with friends at work to combine charitable gifts — each of us can help make a bigger difference.
MartinCohn, a public relations consultant, has been working for more than 15 years with a number of organizations to help promote philanthropy. Between 2003 and 2006, 20 governors proclaimed a Giving Day in their respective states.
Originally published in The Commons issue #230 (Wednesday, November 20, 2013). This story appeared on page C1.

Friday, November 1, 2013

PR is Dead. Actually, Long Live PR! by Evan Zall

PR Insider posted this excellent op/ed by Evan Zall on the role of PR today.  My only regret is that I didn't write it first!

PR Insider: PR is Dead. Actually, Long Live PR!

Wednesday, October 23, 2013

NY Times Retro Report: Not Just a Hot Cup Anymore

 Fascinating account of how public opinion was shaped without the facts. Sadly, it still happens today.

Not Just a Hot Cup Anymore

More than 20 years ago, 79-year-old Stella Liebeck ordered coffee at a McDonald’s drive-through in Albuquerque, N.M. She spilled the coffee, was burned, and one year later, sued McDonald’s. The jury awarded her $2.9 million. Her story became a media sensation and fodder for talk-show hosts, late-night comedians, sitcom writers and even political pundits. But cleverness may have come at the expense of context, as this Retro Report video illustrates. And below, a consumer affairs reporter for The Times reflects on how the world has changed since the lawsuit. 

It was pretty much a pre-Starbucks world. 

Back in February 1992, when Stella Liebeck ordered the 8-ounce cup of McDonald’s coffee that would famously spill and turn her, briefly, into a court-made millionaire — until the amount, the video reports, was lowered to about $500,000 — we were not the coffee culture we would become.
For those seeking reforms in the legal system since a jury tried to award Ms. Liebeck $2.9 million for the third-degree burns she suffered from the spill, little has changed despite efforts to cap multimillion-dollar verdicts like her original amount. 

But when it comes down to the morning brew at the center of the case, a lot has transpired in the two decades since the lawsuit caused such an uproar. 

We have become a society that totes hot liquids everywhere. Our palms seem to be permanently attached to an elongated cup with a plastic lid. 

This is partly a matter of growth and supply. The number of Starbucks stores in the United States has swelled from 146 in 1992, mostly in the Northwest, to 10,924 all last year, in cities, strip malls and small towns throughout the country. (There are six in my one-square-mile ZIP code on the Upper West Side of Manhattan alone and a seventh is opening soon.) 

The point is, the world now caters to the coffee drinker. The idea of getting into a car without cup holders and lifting the lid off the cup in order to add milk and sugar and drink the coffee, as the facts of the case show Ms. Liebeck did that morning, seems strangely anachronistic. 

Within the ensuing years, some genius invented a sculptured lid with a little sipping hole in the top, eliminating the need to open the cup and reducing the potential for spills. Sloshing grew less likely once the lip was raised above the cup rim. 

Let’s not forget the evolution of the cup holder. Teams of car engineers continuously work to perfect their design for drivers in the front and those passengers two rows back. 

Coffee technology has definitely come a long way. 

We now have that little cardboard thing that goes around the disposable cup so you can hold a cup of hot coffee without discomfort. (It actually has a name: the zarf, and one Jay Sorenson is said to have invented it in 1993 and he holds a patent on it under the trademark Java Jacket. Now multiple companies make them.) 

Berry Plastics, a company based in Evansville, Ind., that manufactures cold-drink cups for fast-food vendors, including McDonald’s and Starbucks (they’re the ones who created those clear plastic cups with the dome tops for Frappuccinos), recently got into the hot-drink business by developing a “fully recyclable thermal management packaging solution.” In other words, a cup. 

But not just any cup. This one — called Versalite, with 20 patents pending, and currently being tested in several markets — is a disposable cup that insulates the liquid to keep hot coffee from cooling but also to keep the cup from feeling hot to the touch. “We’ve known for a long time that there’s been a need for a better insulating cup,” said Jon Rich, president and chief executive of Berry Plastics. (Incidentally, the Versalite cup performs the same function for cold drinks.) 

Not to mention the variety of insulated, metal refillable travel mugs, with any number of push-button, sliding openings from which to sip a hot or cold brew. 

But all of this means we are even more lackadaisical about the potentially scalding liquid we carry. We nonchalantly sip coffee over babies, while pushing them in strollers (and stow them in the holders intended for bottles and sippy cups). We jostle one another on crowded subways and buses while clutching our coffee cups. We take them to class, carry them through stores, in libraries. Museums seem to be one of the few places that forbid them. 

Sure, warnings, then and now, are plastered all over cups and tops: “Careful, the beverage you are about to enjoy is extremely hot,” says the Starbucks cup. “Caution Contents Hot,” says the lid. “Caution Handle with Care I’m Hot,” says the McDonald’s cup. 

Nevertheless, an average of 80 people a year are hospitalized for coffee and tea scaldings at the William Randolph Hearst Burn Center at New York-Presbyterian/Weill Cornell Medical Center, said Dr. Robert W. Yurt, the chief of the division of burns, critical care and trauma. Seventy percent of them were children under 6 years old, he said, though the majority of those accidents occurred at home. 

During the Liebeck court proceedings, McDonald’s said it served its coffee between 180 and 190 degrees. The company has refused to disclose today’s standard temperature, but Retro Report shows a handbook for franchisees calling for temperatures 10 degrees lower. 

At my local Starbucks, I asked the young barista who took my order (grande 1 percent latte) how hot the store brews its coffee. “We brew it at 200 degrees,” she said. (That is also the standard recommended by the Specialty Coffee Association of America.) 

But the serving temperature is lower than McDonald’s was back then. “We let it sit for a half-hour,” she continued, “so it is about 170 or 180 when we serve it.” 

These days, with so many choices on the coffee menu, customers may be more protected today from a scalding by inadvertent shields. In 1992, little in the way of milky coffee drinks was available that would act to drop the temperature a few degrees. 

After all, the word “latte” — whether whole, skim or soy — had yet to become part of the mass lexicon. 

This week’s Retro Report is the 16th in a documentary series. The video project was started with a grant from Christopher Buck. Retro Report has a staff of 13 journalists and 10 contributors led by Kyra Darnton, a former “60 Minutes” producer. It is a nonprofit video news organization that aims to provide a thoughtful counterweight to today’s 24/7 news cycle. The videos are typically 10 to 14 minutes long.
Previous Retro Reports can be found here ( articles and videos) or here (videos only).
Visit the Retro Report Web site here.
Booming: Living Through the Middle Ages offers news and commentary about baby boomers, anchored by Michael Winerip. Sign up for our weekly newsletter here. You may also follow Booming via RSS here or visit nytimes.com/booming. Our e-mail is booming@nytimes.com.

Friday, October 11, 2013

Remembering the Guerrilla Marketing Genius of Jay Conrad Levinson

Remembering the Guerrilla Marketing Genius of Jay Conrad Levinson
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Many of you recall the old commercials and ads that turned Charlie the Tuna, the Pillsbury Doughboy, and the Marlboro Man into household names and brands. I remember watching the TV commercials, in the pre-remote days when people actually watched commercials.
The common thread behind each of these products was Jay Conrad Levinson, who worked on the creative teams that developed these brands.
guerillamarketingIn the early 1980s, Levinson coined the term “guerrilla marketing,” which sparked a revolution in business marketing, advertising, and PR. He would go on to author and co-author some 60 books, selling more than 20 million copies worldwide.
The “Father of Guerrilla Marketing” passed away on Thursday at the age of 80.

During the past three decades, Levinson was able to use his talents and genius to morph his guerrilla marketing brilliance to include technology and social media.

So what exactly is guerrilla marketing? It started with three points, and over the years, has grown to 15.

This is how Levinson has described his concept. “I’m referring to the soul and essence of guerrilla marketing which remain as always — achieving conventional goals, such as profits and joy, with unconventional methods, such as investing energy instead of money.”

Entrepreneurs, myself included, can relate to the energy over money method, just as Gary Vaynerchuk writes in Crush It: “The best marketing strategy ever is to CARE.”

It is Levinson who encourages small business owners to “get back to basics” in marketing. On his list of 200 guerrilla marketing weapons, he includes:
  • Business cards
  • A street banner
  • A landing page
  • A vanity phone number
  • Patience
  • A meme
  • Public relations
According to Levinson’s official website, guerrilla marketing is needed because it gives small businesses a delightfully unfair advantage: certainty in an uncertain world, economy in a high-priced world, simplicity in a complicated world, marketing awareness in a clueless world.

Thank you, Jay Levinson, for sharing your clues and knowledge with several generations of marketers and small business owners around the world.  

 About the Author: Susan Young is an award-winning news, social media, PR, and communications professional with 26 years of experience.  Her new book, “The Badass Book of Social Media and Business Communication” [Kindle Edition] was recently released.  She works with organizations that want to use digital platforms to increase their visibility, credibility, and revenues. Susan’s company, Get in Front Communications, provides consulting and coaching on all things communication. Her latest accomplishment: Being named one of the ’75 Badass Women on Twitter.’(@sueyoungmedia) 

Wednesday, September 25, 2013

Are You Living Your Eulogy or Your Resume?

Arianna Huffington, President and Editor-in-Chief at The Huffington Post Media Group, posted an excellent article on Linked-in today.  

While my wife and I bought cemetery plots years ago, we just started talking about the actual funeral service.   Rather than writing a eulogy under the pressure of planning for the funeral, we thought that we should sit down and prepare something in advance.

This exercise has me reflecting on how I want to be remembered.  Arianna Huffington makes the same point very eloquently. 

"Today I want every American to see how these men and women lived," President Obama said Sunday, eulogizing the 12 men and women killed in the Washington Navy Yard shooting. He spoke of volunteers who made time to give back to their communities, like "Frank Kohler, giving dictionaries to every third-grader in his county," and "Marty Bodrog, leading the children's Bible study at church." There were fathers like Mike Ridgell, "coaching his daughters' softball teams and joining Facebook just to keep up with his girls, one of whom said he was always the cool dad." There were mothers like Mary Francis Knight, "devoted to her daughters ... who had just recently watched with joy as her older daughter got married," and grandparents like John Johnson, "always smiling, giving bear hugs to his 10 grandchildren ... who would have welcomed his 11th grandchild this fall."

Have you noticed that when people die, their eulogies celebrate life very differently from the way we define success in our everyday existence? Eulogies are, in fact, very Third Metric. At HuffPost we've made the Third Metric -- redefining success beyond money and power to include well-being, wisdom and our ability to wonder and to give -- a key editorial focus. But while it's not hard to live a Third Metric life, it's very easy not to. It's easy to let ourselves get consumed by our work. It's easy to use work to let ourselves forget the things and the people that truly sustain us. It's easy to let technology wrap us in a perpetually harried, stressed-out existence. It's easy, in effect, to miss our lives even while we're living them. Until we're no longer living them.

For most of us, our eulogy will be not just the first formal marking down of what our lives were about but the only one. The eulogy is the foundational document of our legacy, of how people remember us, of how we live on in the minds and hearts of others. And it is very telling what you don't hear in eulogies. You almost never hear things like:

"Of course his crowning achievement was when he made senior vice president."

Or:

"What everybody loved most about her was how she ate lunch at her desk. Every day."

Or:

"He was proud that he never made it to one of his kid's Little League games because he always wanted to go over those figures one more time."

Or:

"She didn't have any real friends, but she had 600 Facebook friends, and she dealt with every email in her inbox every night."

Or:

"But he will live on, not in our hearts or memories, because we barely knew him, but in his PowerPoint slides, which were always meticulously prepared."

No matter how much a person spends his or her life burning the candle at both ends, chasing a toxic definition of success and generally missing out on life, the eulogy is always about the other stuff: what they gave, how they connected, how much they meant to the lives of the real people around them, small kindnesses, lifelong passions and what made them laugh.

So the question is: Why do we spend so much time on what our eulogy is not going to be?

"Eulogies aren't résumés," David Brooks wrote in June. "They describe the person's care, wisdom, truthfulness and courage. They describe the million little moral judgments that emanate from that inner region."

And yet we spend so much time and effort and energy on those résumé entries, which are gone as soon our heart stops beating. Even for those who die with amazing résumés, whose lives were synonymous with accomplishment and achievement, their eulogies are mostly about what they did when they weren't achieving and succeeding -- at least by our current, broken definition of success.

For example, look at Steve Jobs, a man whose life, at least as the public saw it, was about creating things, things that were, yes, amazing and game-changing, but when his sister, Mona Simpson, rose to memorialize him at his memorial service at Stanford University, that's not what she focused on.

Yes, she talked about his work and his work ethic, but mostly as manifestations of his passions. "Steve worked at what he loved," she said. But what really moved him, what he really loved, was love. "Love was his supreme virtue," she said, "his god of gods." And though yes, he loved his work, he loved his family too:

When [his son] Reed was born, he began gushing and never stopped. He was a physical dad, with each of his children. He fretted over Lisa's boyfriends and Erin's travel and skirt lengths and Eve's safety around the horses she adored.

And then she added this touching image: "None of us who attended Reed's graduation party will ever forget the scene of Reed and Steve slow dancing."

And about his wife: "His abiding love for Laurene sustained him. He believed that love happened all the time, everywhere. In that most important way, Steve was never ironic, never cynical, never pessimistic."

And then there were lines like these, sprinkled throughout:

"Steve was humble."

"Steve liked to keep learning."

"Steve cultivated whimsy."

"With his four children, with his wife, with all of us, Steve had a lot of fun."

"He treasured happiness."

"He was an intensely emotional man."

His sister made sure in her eulogy that we knew that Steve Jobs was a lot more than just the guy who invented the iPhone. He was a brother and a husband and a father who knew the true value of what technology can so easily distract us from. Even if you build an iconic product, even one that lives on, what will be foremost in the minds of the people you care about most will be the memories you built in their lives. In her 1951 novelMemoirs of Hadrian, Marguerite Yourcenar has the Roman emperor meditating on his death: "[I]t seems to me as I write this hardly important to have been emperor."
And Thomas Jefferson's epitaph describes him as "author of the Declaration of American Independence ... and father of the University of Virginia." No mention of the presidency.

What the old adage that we should live every day as our last usually means is that we shouldn't wait until it's our last day on Earth to begin prioritizing the things that really matter.

Anyone with a few smartphones and a full email inbox knows that it's easy to live while not being aware we're living. So a Third Metric life would be one lived in a way that's mindful of what our eulogy will one day be. "I'm always relieved when someone is delivering a eulogy and I realize I'm listening to it," joked George Carlin. We may not be listening to our own eulogy, but we're actually writing it all the time, every day. The question is how much we're giving the eulogizer to work with.
This past summer an obituary of a Seattle woman named Jane Lotter, who died of cancer at 60, went viral. The author of the obit was Lotter herself.

"One of the few advantages of dying from Grade 3, Stage IIIC endometrial cancer, recurrent and metastasized to the liver and abdomen," she wrote, "is that you have time to write your own obituary." After giving a lovely and lively account of her life, she shows that she lived a life with the true definition of success in mind. "My beloved Bob, Tessa, and Riley," she writes. "My beloved friends and family. How precious you all have been to me. Knowing and loving each one of you was the success story of my life."

Just months before the historian Tony Judt died of ALS in 2010, he gave an amazing interview to Terry Gross on NPR's Fresh Air. She asked him about his spiritual beliefs. He replied:
I don't believe in an afterlife. I don't believe in a single or multiple godhead. I respect people who do, but I don't believe it myself. But there's a big "but" which enters in here: I am much more conscious than I ever was, for obvious reasons, of what it will mean to people left behind once I'm dead. It won't mean anything for me, but it will mean a lot to them, and it's important for them, by which I mean my children or my wife or my close friends, that some spirit of me is, in a positive way, present in their lives, in their heads, in their imaginings and so on. So in one curious way I've come to believe in the afterlife as a place where I still have moral responsibilities, just as I do in this life except that I can only exercise them before I get there. Once I get there, it'll be too late. So no god, no organized religion, but a developing sense that there's something bigger than the world we live in, including after we die, and that we have responsibilities in that world.

So whether you believe in an afterlife, as I do, or not, by being fully present in your life and in the lives of those you love, you are creating your own afterlife and writing your own eulogy. It's a valuable lesson, even more so while we have the good fortune of being healthy and having the energy and freedom and lack of impediments to create a life of purpose and meaning.

It shouldn't take a near-death experience to remind us of what we're all going to lose one day. According to Colors magazine, something called "living funeral therapy" is becoming increasingly popular in South Korea, which has the highest suicide rate of developed countries. It can involve actually getting in a coffin and having it nailed shut, to experience a glimpse of the finality and closure of death. One operator sometimes has the participants make a list of the people in their lives who matter to them. One woman said the process made her realize she'd been neglecting her husband. "I feel like I've been reborn," she said. "I want to call my husband, to tell him 'thank you,' and 'sorry.'"

It's an extreme method, and hopefully most of us won't need to be nailed shut inside a coffin to get a sense of what we really value. But the good news is that if you're reading this, there's still time to live up to the best version of your eulogy.

Here are some of my favorite eulogies, courtesy of Alison Nastasi of The Atlantic. Do you have a favorite eulogy, or something in particular you remember from a eulogy you heard?