How to combat phony Facebook profiles
Companies, Army generals and a city zoo battle the problem of false identities in social media.
Posted: March 16, 2011Oshkosh, Wisc., has a Facebook problem.
A cyber Grinch created a phony Facebook page for the city zoo and was sabotaging its annual Celebration of Lights, which runs from November to early January.
“It was purely malicious,” says city information technology director Tony Neumann. “They were periodically posting that it was closed, and they were indicating free admission this night or that night, which wasn’t the case.”
Oshkosh isn’t alone is its battle—unsuccessful, so far—to take down the bogus Facebook site. Imposters are using Facebook and other digital media to undermine organizations and smear the reputations of everyone from CEOs to four-star generals.
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